What is a market study and what purpose does it serve?

Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.

Internet Links

• Research in the North American Industry Classification System (NAICS)
• Industry Canada companies Directories
• Businesses Canada
• Sectorals committees list (in french only)
• MIG (tool developed by the CFDC network, with membership)
• GD Sourcing
• Institut de la statistique du Québec
• Market research handbook
• Community Profiles (Statistics Canada)
• Survey of Household Spending (Statistics Canada)
• Community Information Database
• Registraire des entreprises du Québec
• Aboriginal People (Statistics Canada)
• Databank of official statistics on Quebec

Reference books

KOTLER, Philip, LANE KELLER, Kevin, DUBOIS, Bernard, MANCEAU, Delphine (2006). Marketing management. Pearson Education, 790 p.